When Liberator set about redesigning their packaging, they were concerned about two things: how to make it more convenient at the point of purchase and how it would affect the world around us.

Before they could envision how the products could be more easily carried out of a store, or courier delivered, Liberator had to consider what path it must travel to get there. Liberator Shapes are large, high density foam pieces which is a difficult product to reduce in size. In order to cut down the dimensions Liberator developed a revolutionary vacuum compression process that removes 90% of the air from Shapes without compromising the integrity of the product.

This allows the Liberator Shapes to leave the Atlanta manufacturing facility in a box that is 60% smaller than the previous packaging.

As the Liberator boxes shrink, so does their carbon footprint. With less space necessary for shipping, they use less fuel for deliveries and fewer paper products for packaging, reducing their impact on the environment. For our customers this means they get an easy-to-carry package in a store, or a small, discreet kraft box when ordering online.

Just like Liberator have redefined the bedroom, they are redefining the way we impact the world around us.